How to Batch Create a Month of Content in One Afternoon
If planning your social media content feels like a never-ending task, you’re not alone. Many small business owners feel like they’re constantly playing catch-up — scrambling for something (anything!) to post each day.
But what if I told you that you could plan and create an entire month of content… in just one afternoon?
With a little structure, a few time-saving tools, and a good cup of coffee (or something a bit stronger!), you can batch create your content, save hours of time, and never forget to post again.
So let’s take a look at how to do this…
Step 1: Set Your Goal for the Month
Before you dive into creating content, decide:
What’s the focus for the month?
This could be:
・Promoting a new product/service
・Driving traffic to your website
・Booking more discovery calls
・Growing your email list
・Showcasing testimonials or case studies
> Having one clear focus helps guide your content so it’s not just random posts, but strategic ones.
Step 2: Choose Your Content Pillars
Think of content pillars as the categories or themes you talk about regularly — they’re the backbone of your content.
A simple structure might include:
Behind the Scenes (day in the life, your process)
Education (tips, how-tos, industry advice)
Promotion (what you sell and why it helps)
Engagement (fun or relatable posts, polls, stories)
Social Proof (testimonials, reviews, case studies)
>Pick 4–5 pillars and stick with them — this keeps you consistent and makes planning easier.
Step 3: Map Out Your Monthly Content Calendar
Now that you know your focus and your pillars, it’s time to map it all out.
Use a blank calendar or a simple content planner (paper or digital — whatever works for you).
Start by choosing how many times per week you’ll post.
Let’s say 3 times a week = 12 posts for the month.
Rotate your content pillars across those 12 posts:
・Week 1: Education / Behind-the-Scenes / Engagement
・Week 2: Testimonial / Tip / Promotion
...and so on!
This gives you variety, value, and consistency.
>Remember, being consistent doesn’t mean posting every single day. Find a schedule that works for you.
Step 4: Write Your Captions in Batches
Here’s the trick: Don’t write one post at a time.
Write all of one type of post together.
For example:
・Write 3 promotional captions back to back.
・Then write 3 educational tips.
・Then write 3 behind-the-scenes captions.
This helps you stay in the same mindset and gets your creativity flowing.
>Use a content bank to store caption ideas, common FAQs, customer quotes, or seasonal content. It’ll speed up this step massively.
Step 5: Gather or Create Your Visuals
Once your captions are written, pair them with your images.
Ideas for visuals:
・Photos of you or your product
・Canva graphics
・Screenshots or mock-ups
・Customer quotes/testimonials
・Stock photos that match your brand
>Batch this step too — create all your visuals in one go using a template to keep branding consistent.
Step 6: Schedule Everything
Use a scheduling tool like:
・Meta Business Suite (free)
・Later
・Buffer
・Planoly
・Metricool
・Canva Content Planner
Drop in your visuals, captions, hashtags, and links. Set your dates and times. DONE.
Just like that, you’ve created a whole month of content in one afternoon.
Batching your content might feel like a lot of work up front, but the time, headspace, and consistency you gain is absolutely worth it.
No more waking up and panicking about what to post.
No more disappearing for a week because life got busy.
Just solid, strategic content — done in advance.
And if you need a hand, pop me a message! Email: info@buildthebuzz.co.uk
Dani x
