School holidays don't have to mean silent social media. Here's how small business owners can batch content and stay visible without missing summer.

Most of the social media advice out there right now is about the algorithm. How to beat it, work with it, hack it. And while some of it has a point, the majority of it is missing something really important.

The algorithm is not your customer. People are.

I opened the WhatsApp message to see an image of a magazine article, and there were two photos I had taken in summer, published in Woman’s Weekly!