Instagram has released a range of new features and updated metrics that can help small business owners make smarter marketing decisions. From reposting content directly to your feed, to new location-based tools like the Friends Map, and insights showing exactly when followers liked your Reels or carousel posts, these updates give you more ways to connect with your audience and track what’s working. In this post, I’ll explain each Instagram update in plain English and share practical tips on how UK small businesses can use them to boost engagement, increase reach, and improve their social media strategy.